Good is the enemy of great

Great Marketing quotes

the road to success








Good is the enemy of great… The vast majority of good companies remain just that… good but not great.” -Jim Collins, Author of Good to Great

“Companies need to lighten up and take themselves less seriously. They need to get a sense of humour” – The Cluetrain manifesto

“Bring the best of your authentic self to every opportunity”  -John Jantsch, author of Duct Tape Marketing

By publishing content that showes buyers you understand their problems and can show them how to solve them, you build credibility” -Ardath Albee, author of Emarketing strategies for the complex sale

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. ” -Steve Jobs

“We’re all learning here; the best listeners will end up the smartest. ” -Charlene Li& Josh Bernoff.